Asetek, sim racing gear innovator, and sports car championship-winning and esports leader Hardpoint announced an agreement whereby Asetek SimSports™ racing products will be available to try out in sim rigs at International Motor Sports Association (IMSA) endurance race events and will be available to try and purchase in the Hardpoint race shop. As part of the agreement, and as an official sponsor of the Hardpoint esports team, Asetek SimSports™ branding will be prominent during iRacing events.
The racing simulators with Asetek SimSports™ Invicta™ pedals, will be available to try out this season at the 2022 Motul Petit Le Mans, held at Road Atlanta in Braselton, Georgia, October 7 – 9.
In addition to featuring the Invicta™ pedals, the Hardpoint sim rigs employ Asetek’s premium liquid cooling technology to enable a cool stable system that stands the rigors of endless race sessions.
“It is exciting to have this cooperation with Rob and Hardpoint to bring our Invicta™ sim racing pedals to IMSA race events, starting with the WeatherTech Championship, one of the iconic races in the U.S.,” said André Sloth Eriksen, founder and CEO of Asetek. “We specifically designed our Invicta™ pedals to provide a real racecar feel, so it is huge to have our pedals in Hardpoint sim rigs in the paddock at these major motorsports events in North America, and now customers can try out and buy our SimSports gear from the Hardpoint shop.”
“Added to that, it will be a real thrill to all of us at Asetek to see Asetek SimSports™ kit being put through its paces by the Hardpoint esports team during iRacing events, and to know Asetek liquid cooling technology is enabling immersive experiences on the sim rigs,” continued André Sloth Eriksen.